Privacy Policy

This page explains what information the Vision Palace Optical website (visionpalaceoptical.com) collects, which outside services it uses, and what choices you have. It also covers the tool we use to post to our own Facebook and Instagram accounts. Your eye exam and patient records are kept by our office, not by this website; questions about them go to the office directly (contact details below).

The website has three forms. Each one sends what you type to our office by email.

• Contact form: your name, phone number, email address, the reason you are writing and your message.
• Careers form: the same details, plus the resume file you attach (PDF or Word).
• Insurance check form: your name, phone number, email address, date of birth, insurance plan, how you prefer to be contacted and any note you add.

We use these details to reply to you, check your insurance or consider your application. The messages are sent through Resend, an email delivery service, to our office inbox. The website itself does not keep a copy in a database. We may send you a short confirmation email. Please do not include medical details in a form; call us instead.

The forms use Cloudflare Turnstile to tell people from automated spam. When you use a form, Cloudflare receives information about your browser and device, such as your IP address, to run that check. Our server also uses your IP address and the time you spent on the form to limit repeated or automated submissions. See Cloudflare's Turnstile privacy notice.

These tools load in your browser on every page and use cookies or similar identifiers. They record that a button was tapped or a form was sent, not what you typed into a form.

• Google Analytics 4 (Google): pages you visit, how you arrived, taps on buttons such as Call, Book or Directions, your device and browser type, and an approximate location based on your IP address. We use it to see which pages help people.
• Google Ads (Google): records visits and actions after someone clicks one of our ads, so we can tell whether the ads work, and lets us show our ads again to people who have visited the site (remarketing).
• Meta Pixel (Meta, the company behind Facebook and Instagram): records page visits and browser details so we can measure our Facebook and Instagram ads and show them to people who have visited the site.

Google and Meta handle this information under their own policies: how Google uses information from sites that use its services and the Meta Privacy Policy.

• Google Maps: the map on the home and contact pages is loaded from Google, which receives your IP address and browser details when it loads.
• Zocdoc: the Book buttons take you to our page on Zocdoc's website. Anything you enter there is handled by Zocdoc under its own privacy policy.
• Instagram, Facebook, Google reviews and Yelp: links to these sites open them in your browser; their own policies apply there.

The website is hosted by Vercel. Like any web host, its servers process your IP address, browser details and the pages you request in order to deliver the site, and keep short-lived technical logs. The site's fonts are served from our own site, not from a font service. A few blog articles show photos loaded from Unsplash, a photo library, which receives your IP address and browser details when those photos load.

We use an internal tool to schedule and publish posts (photos, captions and timestamps) to our own Facebook and Instagram business accounts through Meta's official APIs, and to read how those posts perform (reach, engagement). It does not collect information from website visitors. To ask us to remove a post or content about you, use our data deletion request page.

• You can block or delete cookies in your browser settings; the site still works without them.
• Google offers a Google Analytics opt-out browser add-on, and you can turn off personalized Google ads in My Ad Center.
• You can change how Meta uses your activity for ads in your Facebook ad preferences.
• To ask what you have sent us through the website, or to ask us to delete it, email or call us (below).

We do not sell the information you send us through our forms.

If we change what the website collects or which services it uses, we will update this page and the “Last updated” date at the top.

For questions about this policy or your information:

• Email: vision_palace@yahoo.com
• Phone: (718) 998-8400
• Mail or in person: Vision Palace Optical, 1723 Avenue U, Brooklyn, NY 11229