Dita Eyewear: Luxury Frames for Brooklyn's Discerning Eye
If you're looking for eyewear that combines meticulous craftsmanship with bold, sophisticated design, Dita is a name that demands attention. At Vision Palace Optical on Avenue U in Brooklyn, we carry a curated selection of Dita frames — the kind of luxury eyewear that transforms how you see and how you're seen.
Dita isn't just another eyewear brand. The house was founded in 2003 by Jeff Solorio, a frame designer who apprenticed in Japan and Europe before launching his vision of ultra-premium, handcrafted eyewear. Every pair is made with precision, intention, and materials you can feel the moment you put them on.
What Makes Dita Frames Stand Out
Dita frames live at the intersection of vintage aesthetics and modern engineering. You'll recognize their signature look: retro-inspired silhouettes with architectural precision, generous use of premium acetate and titanium, and a design philosophy that refuses to compromise on details.
The brand works with master frame makers in Japan and Italy. Hand-polished hinges, individually numbered frames, and meticulous quality control mean you're not just buying glasses — you're investing in an heirloom piece. That's why Dita frames often cost more than mass-produced alternatives. But here's what you get: durability, timeless design, and the satisfaction of wearing something truly exceptional.
At Vision Palace Optical, we stock several Dita collections throughout the year. Whether you want a classic pilot, an oversized wayfarer, a sleek rectangular frame, or something with more personality, we can help you find the right pair. And because we have our optometrists — Dr. Julia Sheyko and Dr. Alexander Shlivko — on-site, your eye exam and frame fitting happen under one roof on Avenue U.
Finding Your Dita Style in Sheepshead Bay
Choosing a Dita frame is personal. Unlike chain optical shops that move thousands of units a year, we take time to understand what works for your face shape, your lifestyle, and your style.
Are you drawn to the bold, masculine geometry of classic pilot frames? Or do you prefer the softer lines of a browline or clubmaster silhouette? Dita makes options in both territories, and our team at 1723 Avenue U can help you try on styles and see how they sit with your actual prescription.
Here's something important: luxury frames are only half the equation. The other half is lenses that match the quality of your frame. We offer progressive lenses from Varilux and Zeiss, anti-reflective coatings from Crizal, and blue light lenses if you spend your day at a computer. When you invest in Dita frames, you want lenses that do them justice.
Brooklyn families, young professionals, and even seniors come in looking for that one pair of frames that feels right. Dita serves all those customers because the brand's design language transcends age and trend.
Dita Frames and Your Vision Insurance
Here's a practical question: do insurance plans cover Dita frames?
Coverage varies by plan. Some vision plans — including Medicaid, Medicare, MetroPlus, EyeMed, Fidelis Care, and 1199SEIU — offer benefits toward eyewear, but what you get depends on your specific plan's allowance and in-network status. Call us at (718) 998-8400 or verify your benefits through Zocdoc before your visit. Coverage varies by plan — call us or book through Zocdoc to confirm your benefits.
Many of our Brooklyn patients use their annual eyewear benefit toward a Dita frame and pay the difference out of pocket — a choice that makes sense if you wear your glasses every day and want them to last.
The Full Vision Palace Experience
Buying Dita frames from Vision Palace Optical isn't like ordering online or walking into a warehouse. We do comprehensive eye exams right here, so you know your prescription is current and accurate. We fit your frames properly. We adjust and service them. We remember you and your preferences.
We're also multilingual — Dr. Sheyko and Dr. Shlivko speak English and Russian fluently, and we serve the broader Brooklyn community in Spanish as well. Whether you're from Sheepshead Bay, Brighton Beach, Gravesend, or Bensonhurst, you're welcome here.
And if you decide that Dita is too much right now, we also stock other excellent designer brands — Tom Ford, Gucci, Prada, Ray-Ban, Tiffany, and more — so you have options at different price points, all with the same attention to fit and quality.
Frequently Asked Questions
Do you have Dita frames in stock at your Avenue U location?
Yes. We carry multiple Dita styles year-round at 1723 Avenue U in Brooklyn. We don't keep every frame in every color, so if you have a specific style in mind, call us at (718) 998-8400 and we can confirm availability before you visit.
Can I wear Dita frames with my prescription?
Absolutely. Dita frames work with any prescription — single-vision, progressive, bifocal, or specialty lenses for astigmatism or high prescriptions. Our optometrists will fit them properly and order your lenses with the coatings and features you need.
How much do Dita frames cost?
Prices vary depending on the style and whether you choose titanium or acetate. We don't list specific amounts online, but you can call us at (718) 998-8400 to discuss options and pricing before you come in.
Are Dita frames durable?
Yes. Dita frames are handcrafted with premium materials and designed to last for years with proper care. They come with a case and cleaning cloth, and we offer adjustments and repairs at our Brooklyn location.
Can I order a Dita frame online from your website?
We recommend visiting us in person on Avenue U so you can try on the frames, see how they fit, and get your eyes examined at the same time. If you have questions about a specific style, call us and we can help you narrow down your options.
Ready to explore Dita eyewear? Book your eye exam at Vision Palace Optical — book through Zocdoc or call us at (718) 998-8400. We're at 1723 Avenue U in Brooklyn, open Monday through Saturday. Come see why designer frames matter, and why we've been serving this neighborhood since 1995.