Designer Frames in Brooklyn, Right Here on Avenue U
If you're looking for designer frames in Brooklyn, you don't need to trek to Manhattan. Vision Palace Optical at 1723 Avenue U carries an in-store collection of designer eyewear from brands like Gucci, Tom Ford, Prada, Ray-Ban, Tiffany & Co., and Dita, right in the heart of Sheepshead Bay. You can try them on, get fitted by a real optometrist, and leave with glasses that actually work for your life.
We've been on this block since 1995. We know what Brooklyn families want: quality frames that hold up, styles you'll actually feel good wearing, and a team that'll be straight with you about what looks great on your face.
A Frame Collection That Covers Every Style and Budget
Our designer eyewear collection runs the full range. Whether you're after a clean, minimal look from Silhouette or something bolder in Tom Ford or Versace, we've got options on the floor right now that you can try on today.
Here's a look at the brands we carry:
- Dita and Alain Mikli for distinctive, fashion-forward frames
- Gucci, Prada, Miu Miu, Dolce & Gabbana, Burberry, and YSL for Italian and European luxury
- Tom Ford, Versace, Mont Blanc, and Jimmy Choo for elevated everyday style
- Tiffany & Co. for something timeless and refined
- Ray-Ban and Maui Jim for iconic shapes that work everywhere
- Silhouette for ultra-lightweight rimless frames that feel like nothing on your face
- Coach for polished, American-prep style at a more accessible price point
Walk in on your lunch break or after the Q train ride home. Our Avenue U showroom is open Monday through Saturday.
More Than Just Picking a Pretty Frame
The frame is only part of the picture. The lenses you put inside them matter just as much. When you shop at Vision Palace Optical, you're not just browsing a display case, you're getting guidance from people who know optics.
If you need progressive lenses, we carry Varilux and Zeiss, two of the most respected names in progressive lens technology. If you spend hours on a screen at work, we can add blue light blocking glasses treatment to virtually any lens. And if you commute or spend time outdoors, Transitions lenses that adapt to light can make a real difference.
We also offer Crizal anti-reflective coating to cut glare from headlights and overhead lighting, which a lot of our Brooklyn patients say is a game-changer for evening driving on the Belt Parkway.
We Also Carry Ray-Ban Meta Smart Glasses
If you want to go one step further, we have Ray-Ban Meta smart glasses available for try-on at our Avenue U showroom. They have built-in audio, a camera, and Meta AI, all in a frame that looks like a regular pair of Ray-Bans. Come in and see what that's actually like before you decide.
Using Insurance for Designer Frames
A lot of patients assume their vision insurance won't cover designer eyewear. That's not always true. Many plans, including EyeMed, 1199SEIU, Davis Vision, EmblemHealth, and others, include a frame allowance that applies toward designer frames in our collection.
Coverage varies by plan, so call us at (718) 998-8400 or book through Zocdoc to verify your benefits before your visit. We accept most major vision insurance plans, and our staff can check your coverage so you know exactly what to expect.
If you're on Medicaid, you may also have eyewear benefits available. Read more about Medicaid eye care in Brooklyn to understand what's covered.
Frequently Asked Questions
What designer frame brands does Vision Palace Optical carry?
We carry Gucci, Tom Ford, Prada, Miu Miu, Tiffany & Co., Dita, Ray-Ban, Maui Jim, Silhouette, Versace, Burberry, Coach, Dolce & Gabbana, Alain Mikli, Mont Blanc, YSL, Jimmy Choo, and Prada Linea Rossa. The selection changes as new styles come in, so it's always worth stopping by to see what's on the floor.
Can I use my vision insurance for designer frames?
Yes, many vision insurance plans include a frame allowance that can be applied toward designer eyewear. Coverage varies by plan, so call us at (718) 998-8400 or book through Zocdoc to confirm your benefits before your visit.
Do I need a prescription to shop for frames?
You don't need a prescription to browse or try on frames. But if your prescription has expired, we'd recommend scheduling a comprehensive eye exam while you're here so we can fit your new frames with the right lenses from the start. Dr. Sheyko and Dr. Shlivko are both available for exams at our Avenue U location.
Are Ray-Ban Meta smart glasses available at Vision Palace Optical?
Yes. We have Ray-Ban Meta smart glasses available for try-on at our showroom at 1723 Avenue U in Brooklyn. Come in and see how they look and feel before you commit.
Do you offer designer frames for kids?
We carry eyewear for patients ages 6 and up, including some designer and fashion-forward options that work well for older kids and teens. Our team can help you find a frame that fits properly and holds up to everyday wear.
Book your eye exam at Vision Palace Optical and browse our full designer eyewear collection in person. Book through Zocdoc or call us at (718) 998-8400. We're at 1723 Avenue U in Brooklyn, open Monday through Saturday. Patients come to us from Sheepshead Bay, Brighton Beach, Gravesend, Marine Park, and all across Brooklyn, and we'd love to help you find your next favorite pair of glasses.